Université é 7 Novembre à Carthage A.0 2005/2006
Ecole Suprieure de Technologie
et d'InforMatique
Examen Semestriel
Session Principale
Matière Anglais
Enseignante : Mme Chaari
Filières /classes : Gest Industrielle 2eme année Date : Juin 2006
Barème : 6-7-7 /20 Durée 1h30
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Toyota: King of the car world in `06'?
It's getting the wheels in motion-to become the N°1 global auto maker. The challenge: maintaining quality amid such speedy growth.
1) Katsuaki Watanabe is a man in a hurry. On •Dec. 20, the Toyota CEO announced that the Japanese auto giant will increase production by 10% in 2006, to more than 9 million vehicles increasing the likelihood that Toyota will surpass General Motors as the world's largest auto maker in the next 12 months. It's on track this year to report an 8% increase in sales at a time when GM and Ford have been going the other way. But while Toyota's ascent may seem a given, a smooth transition to N°1 still poses plenty of hurdles. One concern will be keeping Toyota's trademark quality intact as production is stepped up. This year the company has already shown signs of growing pains. "Maintaining quality is often an issue during periods of significant expansion," says analyst Noriyuki Matsushima:
2) Then there's the issue of managing toyota s global growth. Producing an additional 800,000 cars at a time when GM and Ford are decreasing production isn't something that can be achieved by simply increasing output in a few key markets. Indeed, the Japanese giant is ramping up production from Texas to Thailand at a startling pace. This year, it increased production both by opening new plants and by adding capacity at existing sites in China, the Czech Republic, Indonesia, and Japan. Next year, output will be stepped up at factories in France, Thailand, Indonesia, China and Texas.
At the same time, Toyota will have its hands full 3,vith a host of new vehicles. It will launch more than a half dozen new models in the next 12 months.
3) Steady sales growth is also needed in less explosive markets. In Europe, where Toyota sells around a million vehic.les a year it will rely on a redesigned Yaris and the RAV4 to boost sales by 11%. •
4) Add it all up, and it sounds like the ambitious of a company hell bent on global dominance. But Watanabe perhaps wary of US backlash if Toyota were to overtake GM says he's just giving the market what it wants.
not worried about being the world's N°1 producer," he told reporters on Dec 20. "We're concerned with satisfying the demands of customers."
5) So while the auto maker faces some mighty big challenges in reaching its goals, few doubt it will make them. "Toyota is a company that doesn't promise what it •can't deliver," says Yasuhiro Matsumoto an analyst at BNP Paribas in Tokyo.
2) Provide the right form for the bracketed words: (2.5pts) who / production / packages / those / for / employees I productivity / recruiting
The creation..of a new .product and its manufacturing processes involves research into
marketing, (invest)______________ production techniques and supplier relations
as
well as technical and sales staff training. The aim is (guarantee)
_____________ a high standard of quality" and to ensure
(compete)
___________________ price tag.
For optimal results, (manufacture) _________________ set up a team of experts
who work under the Project Director. This system is not only more (economy) , it also smoothes the transition from the design stage to production
and delivery.
3 Fill in the following blanked paragraph. (There are 2 extra words) (2.5pts) packages / who / to promote / recruiting productivity / Branting / for
Human Resource Management specialists determine the number and type of
employees that a business will need over its first few years of operation. They are
then responsible for __________________ new ones to replace those
___ leave and for filling newly created positions. A business's HRM
division also trains or arranges the training of its staff to encourage
worker , efficiency and satisfaction, and to promote the
overall success of the -business. Finally, human resource managers create workers compensation plans and benefit for employees.
2) Provide the right form for the bracketed words: (2.5pts) who / production / packages / those / for / employees / productivity / recruiting
The creation of a new product and its manufacturing processes involves research into marketing, (invest) ........................, production techniques and supplier relations
As well as technical and sales staff training. The aim is (guarantee)
a high standard of quality and to ensure (compete)............. price tag.
For optimal results, (manufacture) ................... set up a team of experts
who work under the Project Director. This system is not only more (economy) ..................., it also smoothes the transition from the design stage to production and delivery.
3 Fill in the followin blanked paragraph. (There are 2 extra words) (2.5pts)
packages / who / to promote / recruiting /productivity / granting / for_ _
Human Resource Management specialists determine the number and
type of employees that a business will need over its first few years of operation. They are
then responsible for………………………. new ores to replace those ..........................leave and for filling newly created positions. A business's HRM division also trains or arranges............................ the training of its staff to encourage worker................................. , efficiency and satisfaction, and to promote the
overall success of the business. Finally, human resource managers create workers compensation plans and benefit ......................... for emplôyees.
III Writing (7pts)
1) Correct the mistakes in the following paragraph (2pts)
The DSA Corporation consists of three -visons: Building materials, Construct
and Civil Engineering. It is based on N York and comprises four subsidyiarie KAF Inc, Halcon, Conway and Road Co Every of these is headed by a senior via president.
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2) Packaging can attract consumers and encourage them to increase the purchases."
To what extent do you think packaging„plays an important role in marketing (Support your ideas with examples). (5pts)
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